Could the ‘dopamine dressing’ trend help overcome winter blues? Here's how to dress to boost your mood this winter

Dopamine dressing is a trend that’s been circulating on social media in recent years. The idea that seeing or wearing bright colours can boost our mood has long been researched. Chromatics – the study of colour – notes that specific tones can trigger different emotional responses, and although it’s still pretty subjective, there’s definitely something to be said for living our lives in colour. 

As we head into the autumn and winter months, we typically tend to see more earthy tones in fashion – such as khaki greens and browns – but this year in particular, we’re seeing yellows and blues being thrown into the mix, debunking the idea that bright colours are just for spring and summer. In fact, a recent article published in The Independent suggests that fashion could give us a much-needed wellness boost in the winter months. 

With the clocks having just gone back, the days are beginning to get shorter again for the foreseeable. This coupled with the drop in temperature can have an impact on how we feel physically and mentally, with many of us also experiencing seasonal affective disorder (SAD). 

Speaking to The Independent, fashion psychologist Shakaila Forbes-Bell notes that as we begin to develop associations with specific colours, they can invoke different emotions within us when we see them. For example, data from Clearpay reveals that yellow coat sales have increased by 271% – a colour associated with the sun which lifts our spirits and brings us joy, notes Shakaila. 

So how do you dress to boost your mood in winter? 

  • Choose the colours that bring you joy. The first step to dopamine dressing is to choose colours that you’re drawn to and invoke positive emotions within you. Typically, highly saturated colours like oranges, yellows and pinks are thought to boost energy, but it’s also down to personal preference. So take some time to look through your wardrobe or identify the colours you’re attracted to when out and about. 
  • Experiment with different textures. Whilst dopamine dressing is largely about visual effects, we can also tap into our other senses, such as touch. It’s thought that softer fabrics can help keep us calm, whilst those that are more rigid or structured can empower us to feel more confident. Rough textures are believed to spark energy and excitement. In winter, opting for a big cosy coat is not only a practical way to keep warm, but could help you to feel more grounded. 
  • Start with accessories. If you’re reluctant to try the boldest, brightest colours, you can start small with accessories instead, such as opting for a fun scarf or statement jewellery.
  • Give prints a try. Patterns can also influence our emotions and add visual interest, even if they’re subtle with a pop of colour. You could opt for an animal print, a coloured striped tee or bold florals. 
  • Layer up. Winter is the perfect time to layer up and experiment with different colours, patterns and textures whilst keeping warm. 

Remember, dressing to boost your mood doesn’t mean following the latest trends. It’s important to pick out the staples that bring you joy and make you feel confident and comfortable. It also doesn't have to be costly – consider utilising what you already have in your wardrobe, and try to make sustainable purchases from charity shops or on sites such as Vinted. 

If you’re interested in learning more about how colours can influence our feelings, you might like to work with a colour therapist. Chromotherapy is the use of colour and light to support mental wellbeing and can be a useful tool alongside talking therapy. Find out more about how it works and connect with a professional on Therapy Directory.